BRANDING & PACKAGING
The name "Sha'aruki" is a nickname for a fan of "Maccabi Sha'arayim", the football team affiliated with the Yemenite immigrant community in the city of Rehovot, Israel. It's a Yemeni arak, flavored with Khat (called "Gat" in Israel), the well-known and beloved plant associated with the community. It comes in 3 different versions, each contains a different percentage of Khat.
BRANDING & PACKAGING, 2021