MOVIE CARS

DEFINER

You don’t have to be a “car freak” to understand how cool, exotic and special these cars are. They managed to influence an entire generation, inspire motor culture and become every child’s dream.

I’m not completely claustrophobic, but i’m afraid of total darkness, where nothing is seen! This led me to carry out this project, in which I can give a simple explanation of the influence of claustrophobia on people’s lives, according to real quotes.

CLAUSTROPHOBIA

2021

CAMPAIGN SITE

MEDINATA

NEW TV CHANNEL

MEDINATA

NEW TV CHANNEL

NEXT PROJECT:

CLAUSTROPHOBIA

CAMPAIGN SITE

ARAK 'SHAARUKI'

BRANDING & PACKAGING

2021

The name "Sha'aruki" is a nickname for a fan of "Maccabi Sha'arayim", the football team affiliated with the Yemenite immigrant community in the city of Rehovot, Israel. It's a Yemeni arak, flavored with Khat (called "Gat" in Israel), the well-known and beloved plant associated with the community. It comes in 3 different versions, each contains a different percentage of Khat.

BRANDING & PACKAGING, 2021

NEXT PROJECT

Claustrophobia

3 different types of Khat concentration

The reference to the label came from the Khat's packaging in the Yemeni markets

Typography logo

EzerKadim by Oded Ezer